Case Study Part 1: Colour In Magazines

The colour used on the front cover of the Marie Claire magazine is orange nude, that colour often represents happiness and joy but also fascination and stimulation. This makes the audience feel like the magazine has this intelligence to offer to the reader but in a fun joyful way. This edition is the fashion edition so the use of orange suggests to the audience that they have the most intelligent fashion to offer that is also fun and not drab and boring. Throughout the magazine mostly black and white are used making it look very editorial and professional to the audience so that they will trust what what Marie Claire has to say. to make the text stand out they also use hints of orange to underline important facts, they also use a lot of nude tone colours such as pink which has been a very popular trend of 2016 so Marie Claire is up to date with the latest trends making them appeal to a much younger audience who may not know of them. The pink is used in boxes behind text to make it stand out more but also add some graphic design to a piece of text that would look rather dull otherwise. The connotations of the colour pink are sweet, feminine and cute which add a softness to the text even if its about something harsh so the audience is distracted by what the colour could mean.

 

Planning: I had to look up what the colour orange meant since it isn't widely used enough in everyday media making this a more unique colour to choose for a front cover, it is also a gender neutral colour so it isn't coming across to one specific audience.